My 1 Week Old Daughter – The Patriot

January 20, 2017 / no comments

I dream of giving birth to a child who will ask, “mother what was war?” – Eve Merriam

Baby Levy at Inaugurationbaby Levy at Inauguration2

Born at 4:11pm on January 14, 2017 and filled with light by the energy of a full moon, my daughter has come with the 411 – the information download needed for a new world. I can’t help but completely surrender to the musings of spirit as I sit here in this dichotomy of joy and hope brought with this new being mixed with sadness around the inauguration of Trump.

One week into the world and the most I’ve seen my daughter cry is during this ridiculous transfer of power from one leader of inspiration to one filled with fear and ego.  Is this one tiny voice starting to wake up for the future of our country?  Hey youth, are you hearing the cry? She may well be the youngest woman to march at the million-woman march tomorrow.

But lets face it, this was a populist movement showing a growing dissatisfaction with a corrupt system that exalts the strong and holds down the weak. A system beholden to power and money. This is a time for Americans to galvanize around systemic change. Lets not waste our energy in the madness and rumblings of one man, but realize that this is our moment to seize back our country. A break in the political matrix where disruption is starting to flourish.

To truly “Make America Great Again”, we cannot ignore our past rooted in genocide, slavery, segregation, and bullying. As a country we continue to be a stumbling toddler through diversity and inclusion. We must make sure we don’t slip backwards to “Make America Hate Again.” We need to remember the words of Holocaust Survivor Elie Wiesel at times like this, “Never Again.”

This is a time for unity and not divisiveness. The squabbles between parties or factions in our own nation are minor compared to the greater crises faced abroad and as a currently divided peoples with climate change. We must find our way to becoming a north star and a guiding light for nations and peoples to come together. To find compassion for ourselves, for each other and for Mother Earth.

For now, I will follow in the footsteps of my Teacher Ram Dass and do as he did with the scary leadership of President George Bush by putting his and now Trump’s picture on my puja table and praying that he gets the download as well. However, HOPE will not suffice at times like this. Our family vows to be the change, not just ask for it. The American Dream is still alive and well…but we all need to manifest it through participation. The dreams of our youth are the grace of tomorrow.


To my yet to be named daughter, I only have one thing to say: We are the ones we’ve been waiting for.Hopi Dream Prophecy

The Sound of Business

November 2, 2016 / no comments

You’d be surprised at how few businesses think about sound.

This is mostly due to our physiology: we can close our eyes, but not our ears. Of our fives senses, sound is the most overlooked despite its importance. Because we’re always surrounded by audio input, we tend to ignore unpleasant noises, and this capacity to filter out what we don’t want to hear is why our relationship with sound is so nuanced on a subconscious level. For instance: as you read these words, what is the sound of the world around you?

Try closing your eyes for a moment and notice the multiple layers of sound in your surroundings. All of sudden, a symphony comes to life, right? All that was required is a shift of attention.


If this comes as a surprise, that’s because we are rarely taught to listen. Listening is hearing with attention. Schools test reading, writing, and a bit of speaking, but not listening. This has consequences on our health, our relationships, and our brands.

Fortunately, there is room for improvement. Brands that consciously use sound engage their customers in a more holistic manner: after all, we experience the world through our whole bodies, including the five senses. An influential brand offers an experiential journey that goes far beyond the utility of product/service. Think: sonic logos, music in commercials, and the sounds in your favorite cafe. Think of the default iPhone ring tone and the noise your computer makes when you turn it on.

Now, not every brand needs to devise clever multi-sensory marketing campaigns. However every campaign can consider its audio components. Conscious use of sound gets us out of heads and into our bodies, and how we feel will determine how we act.

While some brands miss out on opportunities to engage their customers through sound, other brands shoot themselves in the foot by inadvertently making or introducing sound into their brand experience without realizing it, without understanding it or without thinking it through.

Consider the example of a restaurant so loud you have to yell in order to ask for the salt. Or the supermarket that plays pop music through cheap, crackling loudspeakers overlaid with the frenzied rumble of freezers, cash register beeps, and squeaky shopping cart wheels. It’s a lose-lose situation. Customers don’t enjoy it—consciously or unconsciously—and ultimately the business loses in sales.

Members of a state police brass band per

As both quantum physicists and ancient sages confirm, all matter vibrates and thus, makes sound. The world is comprised of sound, we only hear a small portion of it.

As individuals, we can learn to listen to the world outside and the world inside ourselves.

In our work spaces, we can create diverse sonic environments that respect both the need for quiet, as well the need for energizing buzz and ambient sound.

For businesses, thinking about and planning for intentional sound provides an empathic way to understand their brand, their customers and their role in the world.

Listening is both an action of the ear and an action of the heart.

Every Generation Needs a Teacher

January 26, 2016 / no comments

The new book Love Everyone collects the intimate and revealing stories of the individuals whose lives were transformed by Neem Karoli Baba, (also known as Maharajjii) a being who embodied the experience of living beyond ego, beyond duality, and beyond conceptions of us and them.

At every point in time, the universal truths of love and compassion seek to be integrated into the heart of the human experience. Across decades, cultures and locations, it is the teacher who carries this eternal flame in a new lamp, delivering the message in the voice of the age and activating it in new generations.

When Richard Alpert first encountered his guru Neem Karoli Baba in the late 1960s, he brought back to the West from the hills of India a message simple and profound: Love everyone. This fundamental teaching of the Guru was packaged for consumption and delivered to an audience starved for new ways of relating to each other, and to themselves. The universality of love, compassion and selfless service was made palatable for a new generation, laying the foundation for the great counter-cultural movement to come.

Alpert – later Ram Dass – has had an influence that can not be understated. His seminal book, “Be Here Now,” touched nearly every aspect we think of today as “the ’60s:” the music, the communes and the wild trips to internal lands. But he was not alone. Ram Dass was joined by a “first wave” of other seekers who experienced Neem Karoli Baba in India. After returning home, these Western devotees found themselves integrating the Guru’s powerful message into all that they would accomplish. In spirituality, music, science, law and social work, the message remained the same: Love everyone.

What does it mean to love? We tend to think of love as an active state, something we do to people and things. In the widest sense, love is a state of being that we all share, it is our unchanging nature. By becoming intimate with the unconditional state of love that we are, we have the opportunity to relate to one another in ways that are beyond self-interest. The role of the teacher or “guru” is simply to point to the love within us, reminding us of what is always accessible.

The word guru has come to mean many things in our culture. It is understood as “popular expert” and has been appropriated by tech and marketing companies to denote a fun, friendly know-it-all. In its deeper meaning, a guru is someone who points the way to our own truth, asking us to search within and discover the love and compassion that is active and illuminated when we strip away the many layers of the ego.

In India they say: “You do not find your guru, your guru finds you.”  In the ’60’s a few lucky Westerners “were found” by Neem Karoli Baba, starting a 50-year game of spiritual dominoes that continues to inspire subsequent generations. This is a lineage without end, passed on by those willing to teach on behalf of the Guru through their work and service.

Last month, the prime minister of India noted that before starting Apple, Steve Jobs journeyed through the foothills of the Himalayas to the Ashram of Neem Karoli Baba. Modi was using Jobs as an example of someone who sourced India’s ancient spiritual wealth and used it to guide the rest of his life. In fact, Jobs kept photos of Neem Karoli Baba and the book that lead him to India, “Be Here Now,” by his bedside in the months before he passed.

Facebook’s Mark Zuckerberg recently visited the ashram in India during a difficult time. Millennials like Zuckerberg who have been inspired by Neem Karoli Baba will give the teachings new context for the connected age, and with the help of technology, develop more ways for us to see beyond the divides of the ego. And so another name, one of the most influential people on the planet, is added to the ever-expanding “family tree” of Maharajjii.

Time and time again, we must rely on what and who has come before us to move forward. With the guidance of great teachers old and new, every generation has the opportunity to bring compassion and selfless service to the most important and challenging aspects of their lives. Every generation has the opportunity to be transformed from the inside out by connecting to the presence of love.

Purchase Love Everyone on Amazon 

By Jared Levy & Alexander Deleuse

Brand Souls

October 10, 2014 / no comments

Several years ago the Supreme Court ruled that corporations are to be treated as individuals in the eyes of the law. I certainly don’t agree with that as it pertains to campaign donations and other issues of democracy, but when it comes to the new age of marketing I couldn’t agree more.

Corporations, more than ever, need to become brands. Brands that are individualized. That have souls and stories that people (aka: consumers, targets) can get invested in. Brands are now being morphed and pressured into becoming content creators, media publishers and thought leaders.

This is the logical evolution of our society where those sitting in the tallest buildings feel the obligation to lead. From Nation States to Religion to Business it has been an organic movement through the ages. This is a natural role for business to take and I believe brands are up for the challenge, but to keep the relationship with their loyalists symbiotic their voice must stay authentic, must provide some sort of value and they must not lose their soul as they carry out their role.

The form must fit the function. The content must be true to who you are as a brand. If you have nothing to say, then say nothing. We are knee deep in an age of information oversaturation and as we navigate this challenging landscape those brands that will win will be “conscious businesses that find their dharma,” said best by the great mystic Ram Dass from the Love, Serve Remember Foundation and Social Venture Network.