The global pandemic and associated stay at home orders have driven a major increase in media consumption. However, it’s important that brands not blindly run creative that was developed pre-pandemic. Customers expect you to address the state of the world right now – and how it’s impacting their consumption of your brand.
Some organizations that we won’t name (…but maybe check out this ad) are taking advantage of the opportunity with messages that are inauthentic and opportunistic.
Conversely, we are inspired by those that are using this moment in time to be of service to their consumers. Check out a few of our favorites – and please share any messaging that has inspired you during this time in the comment section below!