SAUSALITO/BURLINGTON – May 26, 2020 – Guru—a bi-coastal creative agency that catalyzes the purpose-driven organizations sparking transformation for the greater good—is proud to announce its appointment as agency partner for Sambazon.
Sambazon isn’t just a name, but a badge. It stands for SustainAble Management of the Brazilian AmaZON, and it’s why they exist. Founded in 2000 by Ryan Black, Edmund Nichols and Jeremy Black, following a trip to Brazil where they experienced their first Açaí bowls. Sambazon provides a win-win solution that helps protect the Amazon Rainforest and supports the health and wellness of their consumers around the world. They are a triple-bottom-line business that cares for the people they work with, the planet they live on, and the prosperity of everyone involved.
“We are very excited to share this journey with Guru to amplify our mission in sharing the Delicious Powers of Açaí, and to impact the world in the most conscious way,” said Sebastien Marcq, Vice President Integrated Marketing. “Our two organizations share common principles about the Triple Bottom line philosophy, which is a business model that not only measures success economically but also socially and environmentally, and about reducing our impact on the planet. So it’s only natural that we join forces to inspire more people to join the cause and to vote with their dollars.”