“It’s an honor to work on something that can make such a big difference, even if we touch just one person’s life,” according to Guru’s Associate Creative Director Vance Kiviranna. “So we went big… we set out to dismantle the idea of normal that has caused more harm than good. And leverage the power of this concept to direct attention to the stigma that accompanies mental illness.”
The No Normal campaign serves as an easy entry point to start the conversation around mental health. To show your support, share a photo of yourself with the campaign filters and remember, there is #NoNormal.
Bring Change to Mind was co-founded in 2010 by actor and activist Glenn Close. Since inception, the organization has successfully leveraged the power of celebrity and media to launch a national dialogue about mental health. Additionally, BC2M has created a social movement around change by providing people with platforms to share, connect, and learn. This has allowed the organization to emerge as a leading national voice in the work to close the understanding gap and to normalize conversations around mental illness. To date, through Public Service Announcements (PSAs), an evidence-based peer-to-peer high school program, and undergraduate research focused on stigma reduction, BC2M has reached more than six billion people through messaging and advocacy efforts and serves more than 10,000 students across the country.