BRAND MOVEMENT BUILDING: A RECIPE for ENGAGEMENT (presented by Gagan J Levy, Founder of Guru)
It used to be enough—forward-thinking, even—for a brand to add CSR (corporate social responsibility) to its marketing plan as an afterthought. Given the imperatives we face in today’s world and the ways that conscious consumers are looking to engage, it’s not about being a product with a mission, but a mission with a product. Consumers are demanding more, and they are aligning themselves with the mission-founded brands and organizations who have inspiring solutions and compelling stories to share… and a product to help achieve that mission. And they are willing to advocate if you empower them!
Tune into this discussion to hear about: