“Tom Brady’s Big Announcement” by Hulu
This spot has it all: cultural relevance, celebrity feature, and an unexpected punch-line. Plus, having Brady posting a caption-less teaser on his Instagram two days prior sent sports radio stations into a speculation frenzy. “Where’s he going?… Is that a Kobe Bryant tribute?” Neither. Just Tom telling us about shows, movies and sports on Hulu. And that he wasn’t going anywhere (and all of New England rejoiced!).