Live Webinar
Live Webinar
Most creative strategy is still driven by intuition and historical performance. Sometimes it lands. Often it misses. And the postmortem rarely explains why.
Relevance isn't accidental. Cultural resonance follows patterns, and those patterns can be decoded.
In this session, we reveal a breakthrough approach to Culture-Centered Design enabled by CultureAI, our predictive cultural intelligence platform. Learn how to identify the signals driving engagement across short-form video and social media, and translate them into culturally fluent content before you publish.
Most creative strategy is still driven by intuition and historical performance. Sometimes it lands. Often it misses. And the postmortem rarely explains why.
Relevance isn't accidental. Cultural resonance follows patterns, and those patterns can be decoded.
In this session, we reveal a breakthrough approach to Culture-Centered Design enabled by CultureAI, our predictive cultural intelligence platform. Learn how to identify the signals driving engagement across short-form video and social media, and translate them into culturally fluent content before you publish.
The Culture-Centered Design Framework for Brand Relevance
The Culture-Centered Design Framework for Brand Relevance
Decode What
Decode What
Decode What
Audiences Crave
Audiences Crave
Audiences Crave
When
April 2nd . 2026
April 2nd . 2026
Date
Date
1:00 pm Pacific Time
1:00 pm Pacific Time
Time
Time
60 minutes
60 minutes
Duration
Duration
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements. For more than two decades, we’ve worked at the intersection of culture, creativity, and commerce, translating insight into strategy, storytelling, and experiences that build lasting relevance.
Our work helps organizations move beyond conventional marketing by understanding the deeper cultural signals that shape attention, trust, and behavior, turning creative decisions into strategic advantages.
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements. For more than two decades, we’ve worked at the intersection of culture, creativity, and commerce, translating insight into strategy, storytelling, and experiences that build lasting relevance.
Our work helps organizations move beyond conventional marketing by understanding the deeper cultural signals that shape attention, trust, and behavior, turning creative decisions into strategic advantages.
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements. For more than two decades, we’ve worked at the intersection of culture, creativity, and commerce, translating insight into strategy, storytelling, and experiences that build lasting relevance.
Our work helps organizations move beyond conventional marketing by understanding the deeper cultural signals that shape attention, trust, and behavior, turning creative decisions into strategic advantages.
Hosted by
Trusted by Purpose-Driven Brands
How to achieve brand relevance with staying power in a fast-moving, culture-driven media landscape
How to achieve brand relevance with staying power in a fast-moving, culture-driven media landscape
How to achieve brand relevance with staying power in a fast-moving, culture-driven media landscape
How to achieve brand relevance with staying power in a fast-moving, culture-driven media landscape
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum and opportunity
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum and opportunity
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum and opportunity
How brands can benchmark themselves, and stay ahead of competitors in the battle for brand loyalty
How brands can benchmark themselves, and stay ahead of competitors in the battle for brand loyalty
How brands can benchmark themselves, and stay ahead of competitors in the battle for brand loyalty
How brands can benchmark themselves, and stay ahead of competitors in the battle for brand loyalty
How these insights guide social strategy, messaging, creative direction, campaigns, and long-term brand relevance
How these insights guide social strategy, messaging, creative direction, campaigns, and long-term brand relevance
How these insights guide social strategy, messaging, creative direction, campaigns, and long-term brand relevance
This session will discuss:
This session will discuss:
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meaning, not just channels and metrics.
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meaning, not just channels and metrics.
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meaning, not just channels and metrics.
Now, Guru is introducing Culture-Centered Design, powered by CultureAI, a culture intelligence system that analyzes millions of short-form videos, memes, aesthetics, and platform behaviors to identify the cultural signals shaping audience relevance in real time.
Now, Guru is introducing Culture-Centered Design, powered by CultureAI, a culture intelligence system that analyzes millions of short-form videos, memes, aesthetics, and platform behaviors to identify the cultural signals shaping audience relevance in real time.
Now, Guru is introducing Culture-Centered Design, powered by CultureAI, a culture intelligence system that analyzes millions of short-form videos, memes, aesthetics, and platform behaviors to identify the cultural signals shaping audience relevance in real time.
Culture mapped in real time so strategy aligns with how people actually respond.
Legible culture
Legible culture
Toward truth, dignity, and collective thriving: by making what shapes society visible and navigable.
Steer the stories
Steer the stories
Predict what will perform before you create. Culture-centered design in practice.
Signal
Signal
From Instinct
From Instinct
to Intelligence
to Intelligence
58%
of consumers find brands on short-form feeds
58%
of consumers find brands on short-form feeds
$1.6T
Revenue driven by social commerce 2025
$1.6T
Revenue driven by social commerce 2025
50% of all
e-commerce
comes from social by 2033
50% of all
e-commerce
comes from social by 2033
of internet traffic is short-form video
of internet traffic is short-form video
of internet traffic is short-form video
80%
80%
58%
of consumers find brands on short-form feeds
$1.6T
Revenue driven by social commerce 2025
50% of all
e-commerce
comes from social by 2033
of internet traffic is short-form video
80%
The speaker
The speaker
The speaker
The speaker
Founder & CEO, Guru
Founder & CEO, Guru
Gagan J Levy
Gagan J Levy
For two decades, Gagan J Levy has worked at the intersection of culture, creativity, and commerce helping purpose-driven brands build belief, not just campaigns.
As the founder of Guru, an award-winning creative agency, Gagan has pioneered approaches to cultural strategy that go beyond traditional market research and demographic targeting.
With the launch of CultureAI, Gagan is advancing that legacy by transforming cultural insight into a predictive intelligence system enabling brands to decode the signals driving relevance before trends emerge.
His work has been recognized by Real Leaders, Best Workplaces, and the B Corp community for its commitment to purpose, impact, and innovation.
For two decades, Gagan J Levy has worked at the intersection of culture, creativity, and commerce helping purpose-driven brands build belief, not just campaigns.
As the founder of Guru, an award-winning creative agency, Gagan has pioneered approaches to cultural strategy that go beyond traditional market research and demographic targeting.
With the launch of CultureAI, Gagan is advancing that legacy by transforming cultural insight into a predictive intelligence system enabling brands to decode the signals driving relevance before trends emerge.
His work has been recognized by Real Leaders, Best Workplaces, and the B Corp community for its commitment to purpose, impact, and innovation.
For two decades, Gagan J Levy has worked at the intersection of culture, creativity, and commerce helping purpose-driven brands build belief, not just campaigns.
As the founder of Guru, an award-winning creative agency, Gagan has pioneered approaches to cultural strategy that go beyond traditional market research and demographic targeting.
With the launch of CultureAI, Gagan is advancing that legacy by transforming cultural insight into a predictive intelligence system enabling brands to decode the signals driving relevance before trends emerge.
His work has been recognized by Real Leaders, Best Workplaces, and the B Corp community for its commitment to purpose, impact, and innovation.
"Resonance Drives Reach"
"Resonance Drives Reach"
Learn the signals that drive reach, relevance, and meaningful audience connection in today’s feed and how culturally informed design helps brands earn attention and stay ahead.
Learn the signals that drive reach, relevance, and meaningful audience connection in today’s feed and how culturally informed design helps brands earn attention and stay ahead.
Marketing Leaders
Marketing Leaders
Marketing Leaders
CMOs and marketing executives seeking data-driven cultural insights
CMOs and marketing executives seeking data-driven cultural insights
Brand Strategists
Brand Strategists
Strategy professionals looking to enhance brand positioning and relevance
Strategy professionals looking to enhance brand positioning and relevance
Creative Directors
Creative Directors
Creative leaders wanting to ground intuition with intelligence
Creative leaders wanting to ground intuition with intelligence
Innovation Teams
Innovation Teams
Teams exploring new approaches to audience understanding
Teams exploring new approaches to audience understanding
Purpose-Driven Organizations
Purpose-Driven Organizations
Purpose-Driven Organizations
Purpose-Driven Organizations
Brands committed to meaningful cultural connection
Brands committed to meaningful cultural connection
Growth-Stage Brands
Growth-Stage Brands
Growth-Stage Brands
Emerging companies building competitive advantage through culture
Emerging companies building competitive advantage through culture
Who this is for
Who this is for
Book a strategy call
Book a strategy call
Book a strategy call