BRAND MOVEMENT BUILDING: A RECIPE for ENGAGEMENT (presented by Gagan J Levy, Founder of Guru)

It used to be enough—forward-thinking, even—for a brand to add CSR (corporate social responsibility) to its marketing plan as an afterthought. Given the imperatives we face in today’s world and the ways that conscious consumers are looking to engage, it’s not about being a product with a mission, but a mission with a product. Consumers are demanding more, and they are aligning themselves with the mission-founded brands and organizations who have inspiring solutions and compelling stories to share… and a product to help achieve that mission. And they are willing to advocate if you empower them!

Tune into this discussion to hear about:

• The core ingredients of a self propelling brand building movement
  • Case studies to include 1% For the Planet, Patagonia & REBBL
• How to effectively and efficiently target conscious values-aligned consumers online and offline (over a decade of experience now productized and available via our tech stack)
• How to effectively engage consumers in impact (with a focus on climate action)

Sincere gratitude to Ted Ning of Forum for Naturals for his continued leadership and advocacy!