Allow us to introduce…

November 13, 2018 / no comments

We are dedicated to helping create a thriving world. We believe business is the key to getting there. Business has helped us make the social, environmental, and economic messes we’re in today – and it can be instrumental to getting us out.

“It’s just business” has been struck from our vocabulary. We’re calling each and every business into its responsibility to be a good citizen. And, we believe with our full hearts that this is possible without compromising profit. To think otherwise is just a failure of imagination.

Guru has built a reputation as an innovative creative agency. But as we approach a new year, we are excited to re-introduce you to our intent and services. After working at the nexus of business and impact, we’ve recognized a need and in 2019 are launching the world’s first cloud-based impact management system to more effectively and efficiently help brands to define, implement and expand their impact.

We call it MAHA.

MAHA multiplies and amplifies an organization’s impact efforts through:
  • Impact Strategy Documentation
  • Individual and Team e-Training and Certification
  • Values-Aligned Advocate and Influencer Connector
  • Impact Campaign Generator

Our focus at Guru has always been to stoke the fires of a passionately purposeful brand at the center of a business. We help organizations identify, crystalize and fan the flames of this beating heart at the center of their efforts.

We then use this purposeful brand as an organizing idea for managing an organization’s rippling impact through its spheres of influence. This is the purpose of our creative work, but we take it much further – to every decision an organization makes and every point of contact with customers and stakeholders.

MAHA’s mission is to empower and connect values-aligned brands, influencers and individuals to take action on the United Nation’s Sustainable Development Goals in service of amplified global impact – a natural extension of Guru’s vision to increase joy and reduce suffering in the world.

Together, Guru and MAHA believe in the power of business to create a thriving future on this planet. And we’re counting on purposeful brands to do the heavy lifting. But it’s going to take all of us. The large and the small. The established and the start-up.

As we look toward 2019, our products and services are scaled for both ends of the spectrum: from full-service purpose branding and acceleration services for those needing custom attention, to e-learning and campaign generator resources for those just starting out.

We’d like to tell you more.

Please reach out to us to meet the new collaborators in our mix and hear about how Guru, together with MAHA, is ready to help you and your business level up as a purposeful brand in 2019.

We Are Proud to Launch REBBL’s “What’s Your Elixir?” Campaign

September 12, 2018 / no comments

Guru and REBBL, creator of organic, super herb-powered coconut-milk elixirs, have launched “What’s Your Elixir?,” a new integrated marketing campaign that connects consumers to the transformational power of super herbs and adaptogens.

As the brand continues to thoughtfully expand into targeted conventional retail stores across the country, “What’s Your Elixir?” aims to reach a wider audience, allow REBBL to get to know their REBBL community on a deeper level, and help consumers understand the power of super herbs and their benefits for the body.  

“What’s Your Elixir?” exemplifies the edgy, deep, and powerfully transformative position the brand holds in the marketplace and leverages a laddered messaging approach, featuring the key brand strengths: taste, natural ingredient functionality, and deeply-rooted social impact. The first wave of the campaign focuses on the exquisite taste of each of the 14 unique offerings, focusing on the arresting design of the bottle packaging, playing up the bright pops of vibrant color and language with statements such as “As good for you as it looks” to entice the viewer to learn more.

The second wave of the campaign will introduce consumers to the truly functional benefits of REBBL’s family of elixirs, driving awareness to the ancient wisdom of the Plant Queendom through super herbs and adaptogens like turmeric, schizandra, and reishi, all staple ingredients in the REBBL lineup.  

As the campaign progresses, the messaging will begin to educate consumers about the larger impact story at REBBL’s core, particularly its dedication to impact sourcing and the 2.5% of net sales that is donated to Not for Sale – the non-profit that co-founded REBBL – for every bottle sold.  Together, REBBL and Not for Sale are working to co-create a future without human trafficking and building a regenerative business and new model for innovative social enterprise.

By connecting taste with function, and ultimately conveying the brand’s greater purpose, REBBL demonstrates the breadth of functionality of its product line and the impact it is having through an array of different channels. The “What’s Your Elixir?” campaign coincides with the launch of REBBLs enhanced website, and will feature digital advertising, social media, a fun and playful video series that engages consumers, integrates influencers, and drives user-generated content, connecting them directly with the larger REBBL Community.  Touting the traditional uses and benefits of the many super herbs featured in REBBL products, the campaign asks customers to share and celebrate the elixir that powers their lives. 

“We are really excited to launch such a fully-immersive campaign and look forward to learning more about how consumers use our elixirs in their own lives, as they discover the ability to tend to their own health while helping create positive social and environmental impact in such an authentic way,” says Rusti Porter, Senior VP of Marketing at REBBL. “Super herbs and adaptogens are still new to most people, and we love the way this campaign helps introduce them to the mainstream through the exquisite taste and intrigue of REBBL products, and once we have their attention- brings them deeper into the holistic story of how we source the truly efficacious power of plants to vitalize our bodies, our communities and our planet.

In addition to popular grocery stores like Whole Foods and other diverse health food retailers nationwide, REBBL has recently launched in west coast Target locations and Safeway stores, continually expanding its distribution. Coming on the heels of its $20 million fundraise in spring 2018, and with an anticipated 8,000 plus retail outlets by the end of this year, REBBL’s growth is powering its ability to help build self-sustaining, resilient communities around the world.  

Follow along with the campaign using #MyElixir on Instagram and Facebook or visit http://rebbl.co/ for more information.