We are Guru, a collaborative crew of experienced big ad agency expats, impact, purpose and brand strategists, design and systems thinkers, connection-creators, artists, writers and designers with an insatiable appetite for constant learning, growth and innovation.
Our work is oriented around your purpose, serving your evolution from darkness toward light in order to achieve a legacy that outlives your time on ‘spaceship earth.’
Our ecosystem is intentionally inclusive of our clients, their stakeholders and customers, their suppliers and vendors, and the world, because we’re all in this together.What We Do
Calling | To combine visionary creativity with practical solutions that empower movements for the greater good.
Extracurriculars | Gagan sits on the board of directors for the prestigious Social Venture Circle, a premier socially responsible business community, as well as the board of the Love Serve Remember (Ram Dass’) Foundation. He is also an adjunct professor for the University of Colorado advertising program, and frequent speaker/contributor for many universities, conferences and corporate events.
Path | Born in DC; raised near Baltimore; schooled at University of Colorado; lived in Australia, Costa Rica, Venice Beach and other assorted beachy destinations; now located in Marin county with wife Jocelyn, baby girl Jaya Grace and ever present dog Beans.
AKA | Gagan Baba (Infinite Sky); Baba Duder; Dude Who Nurtures
commited to empowering social movements & organizations to contribute to a thriving people and planet!
Calling | To help make the world a better place by stirring up the passion and purpose of people and organizations.
Extracurriculars | Moving and being in nature, hiking, paddling, riding motorcycles and old trucks, wrangling two boys and an aussie, writing, photography, and the occasional adventure race.
Path | Deep pondering and vagabonding; accidental side trip into the ﬁlm industry; escape into brand strategy and marketing; existential angst leading to an MBA in Sustainable Business and the commitment to use the powerful tools of business for all those who are trying to make the world a better place; teaching the next generation of inspired and ethical graduate students; raising two boys in the hills of Vermont outside the mecca of Burlington.
AKA | Red, CK, CK the Red
Supporting others to thrive
Director of finance and operations
Calling | To bring financial savvy to organizations that serve and empower our local and global communities.
Extracurriculars | Jennifer has worked with several local and national non-profits over the years, including her role as Director of Finance for the Boys & Girls Club of Burlington which fosters academic and social opportunities to the local youth in Vermont.
Path | Born and raised in southern New Hampshire, Jennifer has lived in Rhode Island, Florida, Vermont, then Utah before returning to the beautiful little state of Vermont. Undergraduate degree from the University of Rhode Island and MBA from the University of Utah, Jennifer is a licensed CPA in the states of Vermont and Utah. When not chasing around her 2 and 4 year old sons, Jennifer enjoys practicing yoga, mountain biking, and anything with maple syrup. Jennifer resides in South Burlington, Vermont with her husband Tim, sons Cole and Henry, and “Boston Terrible” Rex.
AKA | Jenny from the Block
a true believer in the triple bottom line to ensure that our company values planet, people and profits equally.
Director of connections
Calling | To drive media thinking and results for brands who desire to make our world a better place, fueled by a deep-seated belief that what we do with the unique potential inside of every brand and every human is what matters.
Extracurriculars | Learning Vermont’s Lake Champlain by boat and NYC’s streets by bike. Photography at every turn. Basketball. Softball. Baseball. Not much for running, but if there is a ball, I will run after it!
Path | Did it backwards, starting with bigger agency experience in the mountains of Vermont, and now loving being part of a smart, small, kind team from within the vibrancy of life in New York City. All along the way tracking the ever-changing media ecosystem and finding fulfillment in helping clients make it work for their business objectives.
AKA | Cav. Dad! (Well, he is only 6 months old, but we are working on it!)
Kindness and results
Calling | To learn continuously and bring strategic, valuable learnings and media strategies to clients who aim to make a positive impact on the world.
Extracurriculars | Swimming, drawing, listening to music (everything from disco to metal), watching movies, and spending time with family, friends, and my crazy (but lovable!) flatcoat retriever. I’m also a huge hockey fan- go Penguins!
Path | Born and raised in Vermont and attended Saint Joseph’s College of Maine where I earned a BA in Communications. I helped manage movie theaters in Plattsburgh, NY and Essex Junction, VT before moving into the marketing realm of media planning & buying.
AKA | SG, Birdie
Implementing thoughtful media strategies and learnings for companies who are making a positive impact on the world.
Calling | Be an advocate for good causes, good people, and good ideas.
Extracurriculars | Parenting, lagree method pilates, any beach-related activities, any water sports, volunteering at non-profits, reading, and binging Netflix and/or HBO.
Path | Growing up in Honolulu, it never crossed Renee’s mind that she would build a career in advertising – her first job was selling boards at a surf shop. After moving to the “mainland” to major in Political Science at the University of California, Irvine, going to law school seemed like the logical next step. After an internship at CP+B in Venice, CA, the rest was history. Renee went on to work at TBWA\Chiat\Day LA on accounts such as Nissan and Gatorade, and Team One on Lexus. She most recently embarked on a journey in the nonprofit world, as the Marketing + Social Media Director at Miry’s List. She lives in Los Angeles with her husband and two boys.
AKA | RB, Rae, R-Dub
A champion for good causes, good people and good ideas.
Calling | To bring joy to everyday life. To inspire and create new ideas for passionate people and businesses looking to make this world a better place.
Extracurriculars | All things family. Running, yoga, hiking, crystal therapy with a dash of essential oils, a good Netflix binge, long walks on the beach and short drives to the city.
Path | Born and raised Boston girl, so naturally, a sports fan (especially Patriots and Red Sox). Went to college to play soccer and broadcast baseball games. Tucked away in the woods of New Hampshire, earned a BA in Communications and an MBA in Leadership, plus an MRS after meeting her husband Cody, all while at Franklin Pierce University. After graduating, Amanda worked at her alma mater, most recently serving as their Director of Marketing. She now lives in Providence, Rhode Island with her husband Cody, beautiful baby girl Makenna and Jack the Cat.
AKA | AK, Mand, Mama
creating a world filled with happy, healthy people by passionately working with inspiring brands to evoke change.
Calling | To empower the creative process through strategic thinking that helps people and companies who are striving to make the world a better place.
Extracurriculars | Hiking in the summer, skiing in the winter, cooking, photography and running after two quick little girls.
Path | Born and raised in Vermont, Sarah obtained a BFA in art and photography. She leveraged her creative thinking for a career in marketing that started with a decade of client-side experience in the outdoor industry. Sarah switched to the agency side where she focused on energy efficiency, and then health and wellness, working on programs designed to help people eat healthier, increase exercise and reduce stress.
AKA | Boo, SC, but mostly MOOOOOM these days
Fostering connection between people, companies and organizations that are making positive change in the world.
Calling | Translating brand beliefs into authentic engagement experiences. Happiest when working with companies that have meaningful and positive impact. Energized by business environments built on collaboration, innovative thinking, and missions to make the world a better place.
Extracurriculars | Family, personal creative projects, searching for antiques or “junk,” as the hubs would say, house plants!!!, gardening, and reading as many books as possible.
Path | Raised as an Air Force brat and lived across the United States, currently calling North Carolina home with her husband, two sons, and miscellaneous youngsters who need a place to stay. More than 13 years of experience in marketing with a focus on brand awareness, from the nonprofit world to a decade in healthcare to a more recent spell in higher education as the Marketing and Creative Director for Franklin Pierce University.
AKA | Nik, MOM!!! (always with exclamation marks), never Nikki
Energized by collaborations, innovative thinking and missions to make the world a better place.
Associate creative director
Calling | To connect creative ideas to communication challenges.
Extracurriculars | Being a husband and father to my wife and two young boys; hiking; skiing; paddling… and newly into mountain biking.
Path | Born in Cooperstown, NY (the birthplace of baseball… and Vance), grew up in the Catskill Mountains, and attended college at RIT in Rochester, NY. Graduating with AAS in illustration and a BFA in Graphic Design. Worked for various firms/agencies in Boston for a decade before heading to Burlington, VT where I taught at Champlain (adjunct) and started a consulting business. From there, moved to Waitsfield, VT and worked in-house for Keurig Dr. Pepper before joining Guru.
AKA | Kiv, Viv
Designing (for) a better world
Calling | To use her design skills to help make a difference in the world.
Extracurriculars | Most of her free time revolves around nature and family. You can find her hiking, by the water, relaxing in her backyard, and always continuing to learn about the wildlife that surrounds her. Fun Fact: the top adventure on her bucket list is to visit every National Park.
Path | Born in Laguna Beach and raised in the East Bay. She missed the beach, so decided to attend Cal State Fullerton, where she studied graphic design and advertising. Eventually, she realized her true home was the Bay Area because of its diversity and beautiful landscapes.
AKA | Shell, R
Committed to using my design skills as a force for good.
Calling | Believe family comes first and constantly inspired by the kindness and honesty in others.
Extracurriculars | Rosa loves to travel, enjoy the tropical ocean and the outdoors. Self-Employed for many years, gives her time to spend it with the family as Grand Mama Rosa. She is trustworthy and a caretaker for family, friends and team workers.
Path | Born and raised in Ponce, Puerto Rico; schooled in California, getting several certifications; Medical Assistant, Notary Public and Signing Agent and finally a degree in Business Administration with emphasis in accounting. She was able to stay home and raise four talented children and is now a very proud grandma of four, especially with a new addition and a blessing Jaya Grace Levy. She has been working for Guru for four years, learning and experiencing the growth of the company.
AKA | Mama Rosa, Cuchy, Rosita
A believer in family coming first and want to inspire kindness and honesty in others.