At Guru, we harness the POWER OF PLAY to create an environment where anything can happen. We leave our inhibitions behind and open ourselves up to possibilities. We use play like a tool; it’s a ladder, a race car, a rocketship taking us higher and further than any other method of ideation. It’s not just breaking the rules to say we did, it’s going against the grain because we don’t see any other direction.

We capture this lightning in a bottle — this relaxed feeling of fun, this ecstasy of pure joy — and mix it together with the power of purpose to create a unique recipe that delivers impactful work for our partners and makes the world a better, brighter place.

How
we Do It

Guru develops smart strategy, creative marketing solutions, and innovative programs and campaigns, activated through engaged networks of advocates to build a legacy around this purpose.

See the heroes we do this for

View work

Target and win your perfect values aligned customer.

We’ve spent well over a decade working with the world’s most purpose-driven organizations developing hundreds of campaigns targeting conscious consumers. And now we’ve built a streamlined platform, powered by strong partnerships and our technology stack, to efficiently and cost effectively connect with your future loyal fans. End-to-end solution that integrates real time research and learnings for effective connections planning and optimization. This is truly your one stop shop to reach conscious consumers on and offline.

PROPRIETARY AUDIENCE INSIGHTS
PROPRIETARY AUDIENCE INSIGHTS
  • First Party Research
  • Ongoing Data Ingestion
  • Customer & Product Segmentation
  • Campaign Learnings:

MEDIA PLACEMENT PLATFORM
MEDIA PLACEMENT PLATFORM
  • Out-of-Home + Mobile Integration
  • CRM
  • Influencers + Ambassadors
  • Targeted Ads on All Screens
DYNAMIC CREATIVE OPTIMIZER
DYNAMIC CREATIVE OPTIMIZER
  • Customized to who, what, where, and when based upon data-driven insights
ROI DASHBOARD
ROI DASHBOARD
  • FKPI Reporting
  • Attribution Tracking
  • Investment Optimization

What
matters most

Alignment

We work exclusively with people, brands and organizations that are leading the way to a better future, and we aren’t afraid to say, “No, thank you!” when that isn’t the case.

Humanity

Our human-centered mission to increase joy and reduce suffering in the world is at the center of everything we do, starting with the Guru Crew and the heroes we serve.

Accountability

As collaborative partners in our heroes’ business success, we include you in our process and work with integrity to ensure that we’re exceeding your expectations at every opportunity.

Creativity

The challenges that our world is facing cannot be solved alone, and will not be solved without innovative creativity. That is the lens through which we look at catalyzing your business.