Every year the 100k+ people leading the Natural Products Industry descent on Disney’s Magical Kingdom of Anaheim, CA. We, Guru, go every year to not only support the amazing brands we work with, but also to find upcoming values aligned brands elevating their categories.
We are very proud to also work with the systemic change movements that are elevating the entire industry. Movements like the Regenerative Organic Alliance (and Certification) that we helped to strategize, brand and launch at the last Natural Products Expo West before COVID in 2019! Movements like the 60,000 products from over 3,000 brands that have chosen to join and certify under the Non-GMO Project, which we are the agency for. One Step Closer, the tribe of change-makers making important strides with the Climate Collaborative (700+ brands committed to climate action) and the JEDI Collaborative (brands prioritizing values of justice, equity, diversity, and inclusion for themselves and the industry).
This year we worked with OSC to strategize, develop, and launch the B2B2C campaign for Net Zero Packaging, which now has 70+ committed members evolving sustainable packaging solutions.