BURLINGTON, VT – GURU MEDIA SOLUTIONS (“GURU”), a full-service marketing and creative agency with offices in Sausalito, CA, and Burlington, VT, announced its two-year Agency of Record (AOR) partnership with NALGENE OUTDOOR, one of the world’s most iconic and successful makers of reusable water bottles. This is the first major signing by GURU’s East Coast office since opening late last year.

NALGENE OUTDOOR is a key brand of Thermo Fisher Scientific and one of the most successful companies in the portable bottles category. As AOR, GURU will help to elevate the NALGENE brand as it transitions to manufacturing all reusable bottles to BPA-free Tritan Renew, a revolutionary resin made from 50% recycled material. 

“All of us at Guru are thrilled to be named Agency of Record for such an iconic brand,” said Kevin O’Leary, Director of Business Development at Guru. “The two companies share a strong belief in impacting the world in positive ways, living in the moment, and keeping things simple. Plus, Nalgene products are USA-made. It’s a great match.”

“It’s no secret that sustainability is having a moment (finally), and it’s time for Nalgene to shine,” said Aditi Datta, Brand Manager at Guru, who will manage the account for the agency. “Nalgene focused on sustainability before it was cool; we’re excited to be on this journey with such an important brand as they transition to 50% recycled content and beyond.”

“We are delighted to be partnering with such a like-minded agency and look forward to a long and fruitful partnership with Guru,” said Eric Hansen, Marketing Director at Nalgene Outdoor.



NALGENE Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the mid-1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leak-proof and rugged properties of NALGENE’s large selection of plastic containers. In response to this emerging demand, NALGENE Outdoor Products was formed and today the consumer-oriented business offers its customers a wide choice of safe, environmentally friendly, BPA- and BPS-free products that meet their lifestyle needs. Website: www.nalgene.com 

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