We are so “B”-eyond thrilled to announce that Guru is now a certified B-Corporation® (B Corp), joining a global community that is redefining success in business as a more inclusive and sustainable economy achieved through commitment to the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
The Guru Crew works hard to catalyze the legacies of our heroes. And our heroes are the purpose-driven, conscious, sustainable brands, nonprofits and movements who are sparking transformation for the greater good in every sector of business today.
In fact, many of our clients are B-Corps themselves. Or members of 1% for the Planet, or the Climate Collaborative. In short, we’re in good company. And, our hearts—individually and as a Crew—are swelling with pride in this moment.
We asked members of the Guru Crew what it “means to B” (a certified B-Corp) and here’s what they had to say:
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Gagan (Jared Levy), Founder and CEO
“For a long time now, we have been a purpose-driven creative collective devoted to increasing joy and reducing suffering on this planet through the work we do in catalyzing our heroes, who also happen to be our clients. We are and have absolutely always been committed to being a triple bottom line company caring not just about profit, but more importantly, about people and planet. It brings such joy to my heart and such ease to my mind to now be officially accredited for the way that our agency shows up in the world utilize our business as a force for good.”
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Cheryl Eaton, Managing Director
“Being associated with other companies that have worked hard to act with integrity and commitment for the well-being of people and the planet – and have proved it – is both an honor, and earned proof of our own integrity and commitment. I look forward to working with and learning from this amazing cohort of companies and leaders.”
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Jennifer Meyer, Director of Finance and Operations
“Becoming a B Corp shows our official commitment to being a force for change in our world. Doing business differently and in a sustainable way (for our planet, employees, and greater communities) is important for me personally and I could not be more proud of our B Corp certification.”
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Brianna Graves, Director of Marketing and Development
“This certification recognizes who we already are: an organization dedicated to the highest standards of responsible business, putting people and planet before profit. We are so proud, however, to be in the company of thousands of companies—including a number of Guru’s clients—who are taking a stand to say that the way we do business on Planet Earth is as important as policy.”
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Cavan Chasan, Director of Connections
“To me, it means that we are recognized for our mission, principles and priorities – all of which are squarely focused on impacting our world for the better.”
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Amanda Kauffman, Project Manager
“Guru becoming a B-Corp validates what I have always known and loved about this agency – it cares about its people and the planet more than profit. I am so proud to work at a company that is helping make this world a better place!”
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Anna VanHorn, Copywriter
“B-corp was a new premise to me before Guru. I’d worked for companies with a defined CSR and even a few that provided paid days off to volunteer. But largely, these efforts felt tacked on, or seemed to be implemented to aid in promotion of the business. Guru’s work and commitment to becoming a B-corp shows me the genuine intent of this company to deliver on our mission and values and that we agree to be held accountable. This is not an afterthought, it’s not ‘just a good idea,’ or ‘what you do.’ It’s not a marketing gimmick. This is a promise to our people and our planet to do better.”
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Ash Loper, Art Director
“I can rest easy knowing I work alongside like-minded folks – we are all moving toward a happier and healthy future through the work we do together.”
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Brian Mullins, Art Director/Studio Manager
“It demonstrates a strong desire to think and act like our clientele, who have taken a great deal of time and effort to attain B-Corp certification. It’s not an easy task to become B-Corp certified and it shows that Guru truly cares about not only talking the talk, but backing it up by walking the walk.”
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Nicole Zinn, Project Manager
“Guru disrupts the ordinary way in which services impact our world, so becoming a B-Corporation will increase my daily value because I know that I am contributing, as is every person on the team, to a better business and planet.”
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Rachelle Johnson, Designer
“It brings that much more fulfillment to the day-to-day work because I know I’m a part of a community that is redefining business as a force for good.”
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Renee Wang Brown, Account Director
“For Guru to become B-Corp certified means I get to be part of an organization that believes in something greater than profits. That as a collective, alongside other B-Corp certified organizations, we are thriving to make an impact for good. Which is something a lot of agencies can ‘talk’ about, but not be able to prove.”
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Sarah Cocina, Project Manager
“I feel proud to contribute to, and be part of, a company that operates which bases decisions on what is best for employees and our planet, not just profits.”
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