SAUSALITO/BURLINGTON – October 30, 2020 – Guru—a bi-coastal creative agency that catalyzes the purpose-driven organizations sparking transformation for the greater good—is proud to announce the expansion of its creative crew with two new hires.
Under the leadership of Associate Creative Director Vance Kiviranna, Abbey and Lauren will strategize and bring to life winning creative concepts and messaging that connect with key audiences.
Abbey Tiderman, Copywriter will create original branding, advertising, social and website messaging for clients. She has a personal commitment for doing work that betters both people and the planet — making her feel right at home with Guru.
As a seasoned marketing copywriter, Abbey produced content for major brands, including Disney, Dunkin’, Huggies, M&M’s, Staples and more. Prior to joining Guru, she served as the Senior Copywriter at GYK Antler. During college, she was a full-time volunteer working with disabled children in the United Kingdom and later spent two years teaching English at an international preschool in Sweden. Abbey obtained her English degree from the University of Massachusetts, with a concentration in Professional Writing.