Social responsibility has been woven into the Clover brand since it was founded more than 100 years ago. And yet until recently, Clover had not developed a central strategy to share their goals and impact. How does a legacy AND forward thinking company like Clover tell the story of the good they continue to do for the dairy industry?
Most recently, Guru supported Clover in taking CSR initiatives to the next level by designing the strategy for the ‘Clover Cares’ Program—bringing Clover’s give back vision, mission and program pillars to life.
Guru organized communications to share the important impact Clover is already making, and developed a long-term plan to position the brand as a thought leader dedicated to pioneering meaningful change in three key areas—Elevating Dairy, Empowering Future Generations and Giving Back to the Local Community.