Search Inside Yourself Leadership Institute (SIYLI) was originally developed at Google and exists to create more fulfillment and purpose in employee’s lives by teaching practical mindful leadership and emotional intelligence tools that are based in neuroscience to individuals and organizations.


SIYLI sought support as the organization stepped out on its own, and sought to embody its legacy in a larger way and bring this to the world outside of Google as well.


Guru was engaged to create the overall brand narrative and build a scalable roadmap to bring this program publicly to the world. Also, to craft compelling communications and creative campaigns to further the mission and touch as many people in as many countries as possible.


More than 50,000 people have taken the SIYLI program in more than 150 cities and 50 countries. The program has also been featured on the New York Times, Harvard Business Review, Fast Company and more, and been leveraged by companies including LinkedIn, Comcast, Ford, American Express and more.