Harness the power of business to save the planet.
1% for the Planet is the most recognized certification in the United States when it comes to businesses working on environmental rights initiatives and the organization engaged Guru to help them design and launch their membership program for individuals.
Guru built a framework to engage and empower 1200+ brands, 3000+ nonprofits and numerous celebrity influencers to connect individuals into this membership platform.
This resulted in millions of impressions and tens of thousands of individual members to successfully launch the platform. 1% for the Planet currently has more than 1,800 members in more than 45 countries.