To elevate dairy from a commodity to a specialty food through a commitment to standards of excellence that ensure: humane treatment of their animals, support for multigenerational family farms, stewardship of the land, quality of their dairy, resources for their “Clo-mmunity” and empowerment for future generations.

CHALLENGE

This beloved Northern California dairy company, 100 years in the making, tapped Guru to rebrand Clover Sonoma and lean deeper into their location and values.

SOLUTION

Guru created the iconic brand anthem, “It Matters Where Your Milk Comes From,” rooted in a campaign that doubled down on Clover Sonoma’s roots and bringing to life the important stories of the terroir, their standards of excellence and their status as a certified B-corporation.

Success

Clover Sonoma has successfully retained and grown its dominating market share of Northern California and successfully expanded into Southern California and other new regions.

CloverSonoma
Clover Bottom Image
Subscribe To Our Newsletter
Sign up to receive updates on the latest news and joy from the Guru Crew.
Thanks for subscribing! Please check your email to confirm and starting receiving Guru news.
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×