Goddess Garden creates chemical-free, reef-safe, plant-powered skincare products that respect and protect all people and our planet.
Guru was engaged to increase velocity in current store placements and to grow brand awareness in support of Goddess Garden’s goal to expanded distribution that would encourage purchase and trial of new SPF 50 products and newly improved ultra-sheer formulations.
We developed a data-driven strategy leveraging consumer purchase behavior and store loyalty to drive in-store visits and support ecommerce. Data intelligence was also used to target shoppers in relevant contexts and mindsets as they approached their weekly shopping engagements, and then we measured by mapping digital media investment to store visits.
Goddess Garden saw a 47% increase in store locator searches and a 50% increase in e-commerce conversion.