To rethink and fix our food chain, aiming to “make the best product, cause no unnecessary harm, and inspire solutions to the environmental crisis,” which is nowhere more crucial than within the food industry.


Patagonia Provisions engaged Guru to help them quickly gain legitimacy in a new category and to help them, along with other values-aligned brands— including Dr. Bronner’s, the Rodale Institute, Green America and more— to launch the Regenerative Organic Certification.


Guru developed the strategic positioning and storytelling narrative, as well as the Regenerative Organic Certification website, to inspire other partner brands to adopt regenerative farming practices and get these goods in the hands of more consumers.


Regenerative Organic Certification was the talk of the 2018 Natural Products Expo West and Patagonia Provisions was well positioned as the thought leader gaining accounts and customers.