We needed to help Clover Sonoma make a splash with their new line “Moon Milk”.
We developed an integrated media and creative campaign revolving around self care, telling consumers to love themselves “to the moon and back” by incorporating Clover’s product into their everyday routines. Our designs pulled inspiration from the ingredients within the flavored milk as well as the serene scenes of self care. To launch, we hit our audience of Gen-Z and “hip” moms in major hubs including Los Angeles, New York City, and Austin, using Out Of Home, digital, and influencer marketing.
In December of 2016, Clover received its B Corp certification with a score of 97. Clover’s 2017 donations to the community totaled over $480,000 including in-kind, product donations, cash and sponsorship donations to more than 300 community organizations. Also in 2017, Clover conducted its first Employee Volunteering & Giving Survey to learn that their employees volunteer in the community, on average, 52 hours a year outside of work.
After identifying our core media audience, we wanted to find partners that had established trust with our target. Partnering with goop allowed us to access a wellness-focused audience and provided credibility to our brand in the eyes of the consumer.
We partnered with goop to target relevant audiences on their platform with a cross- channels sponsorship inclusive of: