CHALLENGE

Bagged tea is a BIG category full of big names. 

SOLUTION

We created “There’s a Tea For That” a campaign that changed the way people think about tea. 

Feeling tired & need a pick-me-up? 

Feeling wired & need a goodnight’s sleep?

Have an upset stomach?

Achy joints? 

Sore throat?

Why have just a cup of tea when you can have the tea you need, right now?

Traditional Medicinals. There’s a tea for that. 

IMPACT

“There’s A Tea For That” connected with audiences like never before – leapfrogging the competition to become #2 in the entire US Bagged Tea Market.